Rebranding that focuses on innovation
A solid history and tradition make a company stronger, and we, who have been innovating the industrial weighing market for 40 years thanks to our deep experience and the spirit of renewal that has always distinguished us, know this well. It is essential to be able to find the right balance between tradition and innovation, reflecting the image of a company of historical importance but also a creator of future value. Hence, thanks to experienced partners who, like us, see innovation as a fundamental element, NBC Elettronica Group has been the protagonist of a rebranding operation that allowed the brand to have a new life.
Our core business has always been the design and construction of customized industrial weighing systems, and what better symbol than the electron could represent a company that makes electronics and innovation two of its pillars? Like the electron, NBC Elettronica Group is in constant motion along the trajectory of the future: this is why our new logo is deeply based on this particle, which in its ideal motion (visible in the logo animation on the home page) forms the letters of the logo and gives them an identity.
A restyling that communicates value
The site has also been completely renovated, starting with the colors. Dominant are black and, above all, blue, which symbolizes stability and trust, but also intelligence and ambition*. In fact, blue is the color of some of the main brands related to technology such as Samsung, HP and Intel, ambitious brands and reference in their sector as NBC Elettronica Group is in that of industrial weighing. Black, alongside blue, is on the other hand linked to the company’s desire to renew itself in a more modern perspective: black is a preferred color on every device today, both for a matter of style and for the undoubted psychophysical benefits that such use entails (reduction of visual fatigue, reduction of energy consumption … **).
The value of the relationship with customers in building a business relationship is also reported visually with the implementation of completely new colors such as green and pink, demonstrating the versatility of a company that is not afraid to confront new stimuli and new weighing instruments.
We can therefore summarize this operation not only as a new dressing, but also as a symbol of a successful generational transition. Today NBC Elettronica Group represents this: a historic company recognized for its quality work, especially in the field of customization and consulting, which knows how to innovate and renew itself while respecting its history.
Link and sources
*sources: “Colori e Brand: non sbagliare la scelta del colore!” Article
**Fonte: “Passa al Lato Oscuro: tutto sulla Dark Mode” Article